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habits as a new brand and products to enter the market to provide a relatively low cost of entry. First, city profiles1, natural conditions:Chengdu is the capital of Sichuan  ray ban sunglasses outlet uk  province, the Chinese historical and cultural city, the first batch of outstanding tourist cities in China. Chengdu city in Sichuan Northwest plateau between mountains and hilly, West high, Central and South-East is the vast Chengdu Plain, with an average altitude of 500 metres.Chengdu has jurisdiction over 7 districts 4, 8 counties, land area of 123,900 square kilometers, and a total population of over 10 million people, including an urban population of 3.3 million people. new ray ban wayfarer sizes Chengdu in Sichuan and the Western Province of location. At present, Chengdu in Southwest China has further developed into an important centre for science and technology, finance and transport and communications hub, is also one of China's mega-cities.2, business profile:2004 total retail sales of consumer goods in Chengdu 87.53 billion yuan, accounting for 1.6% of the country, among them, 68.34 billion

yuan in retail sales of the wholesale and retail trade industry, an increase of 12.7%. Chengdu is a business center city with strong radiative forcing that trade was very active, chunxi road and yanshikou, copulation, three traditional upgrading of CCP. Market trading systems are complete, total merchandise trade market 902, annual turnover of millions of dollars in commodities trading market 31, 8 of which exceeds 1 billion yuan of market, Lotus pond market, Daihatsu market reputation. Large shopping malls, supermarkets, chain management, warehouse management, distribution center as well as commercial business has developed rapidly, total size of department stores, supermarkets, Chengdu has more than 3 million square meters. Cheng Shang, hundreds of red flags, and chains, suning, GOME, Carrefour and Ito-Yokado, Metro, Auchan, large wholesale and retail businesses such as BHG reputation inside and outside the province, brought together a large number of people and business flow.II, and Chengdu's footwearChengdu is one of the more

 promising market, population, density, and consumption levels are relatively high, while the women's industry in particular is also a production base in Chengdu, Jin Huazhen production shoes here heartland, has now formed a necessary production resources and facilities. Compared with the Guangzhou women's shoes manufacturers, shoe manufacturer in Chengdu on a larger scale, management and other areas also appeared to be a little flexible. Chengdu local shoe production is very large, and in 2006 its footwear output ranked first in the shoe base. Many Wenzhou shoe enterprises have set up manufacturing bases or procurement here in Chengdu. Chengdu real estate shoes for cheap shoes, the past few years the quality has improved, in Chengdu also accounted for a large share of sales in the market, but generally is miscellaneous for sale, only sent, Caledonia, and other rare brands also did well at the Mall.Due to the positioning of consumer groups and the different grades, Chengdu shoe has its own consumer group, and not some other brand like Wenzhou,